Arabian Travel Market 2027 (3 to 6 May): A Guide for Travel and Hospitality Businesses
Short answer
Arabian Travel Market (ATM) 2027 is listed for 3 to 6 May 2027 at Dubai World Trade Centre, according to trade fair listings. ATM is a leading travel and tourism event in the region, bringing together tourism boards, hotels, airlines, travel agencies and technology providers. For travel agencies, hotels and tourism suppliers, it is a key time to sign partnerships, meet buyers and launch products. Confirm details on the official ATM website.
Key takeaways
- ✓Confirm dates and venue on the official website before booking travel.
- ✓Book hotels, stand builders and meetings early.
- ✓Set clear goals: leads, partners, learning or brand visibility.
- ✓Plan follow-up before the event, not after.
Key facts
| Item | Detail |
|---|---|
| Dates | 3 to 6 May 2027 (listed) |
| Venue | Dubai World Trade Centre |
| Audience | Tourism boards, hotels, airlines, agencies, travel tech |
| Official info | Check the ATM website |
Source: Trade fair listings; confirm with the organiser.
Who should attend
| Visitor type | Why go |
|---|---|
| Travel agencies | New destinations and supplier deals |
| Hotels and resorts | Agency partnerships |
| Travel tech | Clients and partners |
| Tourism boards | Promotion and trade relationships |
How to plan your visit or exhibit
- Confirm registration options.
- Book meetings with target partners.
- Prepare offers and rate sheets.
- Plan social content during the show.
- Follow up quickly.
Planning an event, exhibition or launch?
Husbar plans, books and runs events end to end, built around the leads and results you want afterwards.
Plan your event with HusbarA worked example
A Dubai travel agency used ATM to meet resort partners for family packages, negotiated group rates, and launched new packages with click-to-WhatsApp ads a month later.
Key terms
- Exhibitor manual: the organiser's rules and deadlines for exhibitors.
- Lead capture: recording visitor details and interests for follow-up.
- Side events: networking dinners, workshops and receptions around the main show.
Mistakes to avoid
- Booking hotels late when prices peak.
- No pre-booked meetings.
- Collecting contacts without notes.
- Following up weeks after the show.
See how to get leads for a travel agency and CRM for travel agencies. Husbar's event management team plans exhibition stands, client hospitality and side events in the UAE and Saudi Arabia.
Making meetings count at ATM
ATM is meeting-driven. Hotels, tourism boards and suppliers fill their calendars before the show, so travel agencies and buyers should request meetings early and arrive with clear goals: new destinations, better rates, exclusive packages or marketing support.
Bring data to negotiations: which markets your customers come from, typical group sizes and seasonal demand. After the show, turn new partnerships into campaigns quickly, for example a new destination package launched with click-to-WhatsApp ads and email to past travellers while the deal is fresh.
Questions to ask before you start
- What partnerships do we want?
- Which exhibitors should we meet?
- What rates or deals are we targeting?
- How will we launch new packages?
When is Arabian Travel Market 2027?+
It is listed for 3 to 6 May 2027 at Dubai World Trade Centre; confirm on the official site.
Who attends ATM?+
Tourism boards, hotels, airlines, travel agencies and travel technology firms.
Is ATM open to the public?+
It is primarily a trade event; check registration categories.
How can agencies benefit?+
New supplier partnerships, rates and destination knowledge.
Can Husbar help market our travel business?+
Yes. Email team@husbar.com.
How do I book meetings at ATM?+
Contact exhibitors in advance and use any official meeting tools offered by the organiser.
How long is ATM?+
The 2027 edition is listed as four days, 3 to 6 May.
Can small travel agencies attend ATM?+
Yes, trade visitors from agencies of all sizes attend; check registration requirements.
What should I bring to ATM?+
Business cards, rate sheets, a target list and a clear idea of the deals you want.
Sources
- [Trade Fair Dates: ATM Dubai](https://www.tradefairdates.com/atm-Arabian-Travel-Market-M5795/Dubai.html)
- [Arabian Travel Market official site](https://www.wtm.com/atm/en-gb.html)
Team Husbar
Husbar Editorial
Team Husbar is the strategy, psychology and research team at Husbar, a psychology-led growth agency headquartered in Dubai. Together we have worked with 100+ brands over 10+ years.
Planning an event, exhibition or launch?
Husbar plans, books and runs events end to end, built around the leads and results you want afterwards.
Plan your event with Husbar
