Marketing for FMCG and consumer goods brands.
Led by buyer psychology.

FMCG brands win on two shelves: the one in the store and the one in the shopper’s mind. We work on both, from packaging and listings to the moment someone picks you.

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What we do for you

Retail Marketing
Brand Strategy & Positioning
Content & Creative Production
Event Management

What makes it different

Marketing in fmcg & consumer goods is its own game.

01Getting listed

Retailers need margin, proof and marketing support before they say yes.

02Winning the shelf

Shoppers decide in seconds; packs and position do most of the work.

03Trade spend

Listing fees and promotions must turn into real sales.

04Mental availability

Brands grow by coming to mind for more buyers, more often.

Services

The Husbar services FMCG & Consumer Goods brands use most.

Retail Marketing

Retail readiness, distributors, buyer pitches, planograms and in-store activation.

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Brand Strategy & Positioning

Positioning and distinctive assets shoppers recognise.

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Content & Creative Production

Packaging design and shelf-tested creative.

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Event Management

Sampling days, promoters and activations.

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Psychology-Led Advertising

Social and retail media that send shoppers to the shelf.

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China Line Sourcing

Packaging and display production with quality checks.

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Interactive 3D

Walk our 3D supermarket

Push a cart down an interactive 3D aisle and see the nine shopper-psychology principles that decide what goes in the basket, with the retail move behind each one.

Walk the 3D store

Guides