Architecture Portfolio Website: What to Include So Clients Get in Touch

Essential pages

How to build it

1. Write a one-line positioning statement.
2. Select eight to twelve projects.
3. Write a short story for each.
4. Compress images for speed.
5. Add sector pages for search.
6. Use clear calls to action.
7. Track enquiries and sources.

Common problems

• Huge images that load slowly.
• No text, so search engines see nothing.
• Hidden contact details.
• Outdated projects.
• Unclear specialism.
• Hard-to-use mobile menus.

A worked example

Imagine a practice whose website is a slideshow of images with no text. A rebuild adds project stories, sector pages for hospitality and residential, compressed images and a simple enquiry form. The site starts appearing for searches about its specialism and enquiries arrive with clearer briefs. Because each project page now explains the client, the challenge and the idea, AI assistants can also summarise the practice accurately when people ask them for recommendations, which a slideshow of images never allowed.

How Husbar helps

Husbar plans and improves portfolio websites for design practices, including project writing, search visibility and enquiry flow. Our architecture and design marketing team can take this on end to end, or support your in-house team. book a free Growth Audit.

Questions to ask before you start

• What should a visitor understand in five seconds?
• Which projects best show our work?
• Is each project explained?
• How fast is the site on mobile?
• How do people contact us?

Key terms

• Project page: a page for one project.
• Sector page: a page for a client type.
• Alt text: image descriptions for search and accessibility.
• Call to action: prompt to take the next step.

Mistakes to avoid

• Image-only pages.
• Showing every project ever.
• Slow loading on mobile.
• No clear next step.

Why recognition beats lead volume for design practices

Most significant architecture and interior projects come from reputation, referrals and relationships rather than form fills. A practice that is known for a clear point of view, documented work and respected awards or press finds that clients arrive already convinced. That is why we build recognition first: every published case study, award and talk makes the next client conversation easier and shorter.

Read why your website is not getting leads, architectural photography guide, SEO audit checklist and see our Architecture & Design Marketing service.