Post-Event Survey Questions: 25 Questions That Give Useful Feedback
Short answer
A good post-event survey is short, sent within 24 to 48 hours, and asks about overall satisfaction, likelihood to recommend, the most and least valuable parts, logistics, speakers and what attendees want next. Use a mix of rating questions and one or two open questions, keep it under five minutes, and share what you changed so attendees see their feedback matters.
Key takeaways
- ✓Send within 24 to 48 hours.
- ✓Keep it under five minutes.
- ✓Mix ratings with open questions.
- ✓Act on feedback and tell people what changed.
25 questions by category
Overall
- How satisfied were you with the event overall? (1 to 10)
- How likely are you to recommend this event to a colleague? (0 to 10)
- Did the event meet your expectations?
- What was the most valuable part?
- What was the least valuable part?
Content and speakers
- How relevant were the sessions to your work?
- Which session was most useful?
- How would you rate the speakers?
- Were sessions the right length?
- What topics should we cover next time?
Logistics
- How easy was registration?
- How would you rate the venue?
- How was the food and catering?
- Was the schedule clear?
- How easy was it to find your way around?
Networking and outcomes
- Did you make useful connections?
- Did you learn something you will apply?
- Would you attend again?
- Would you like a follow-up meeting with our team?
- What would make the next event better?
Exhibitors and sponsors
- How many qualified leads did you meet?
- How was booth traffic?
- Did the event meet your goals?
- Would you exhibit or sponsor again?
- What support would help next time?
Planning an event, exhibition or launch?
Husbar plans, books and runs events end to end, built around the leads and results you want afterwards.
Plan your event with HusbarTips
| Tip | Why |
|---|---|
| Send within 48 hours | Memories are fresh |
| Keep it short | Higher completion |
| Use NPS | Comparable over time |
| Thank respondents | Builds goodwill |
| Share changes | Shows feedback matters |
A worked example
After a Dubai conference, the organiser sent a six-question survey the next morning. Feedback showed sessions were too long, so the next edition shortened sessions and added more networking time, and satisfaction scores rose.
Key terms
- NPS: Net Promoter Score, likelihood to recommend.
- Likert scale: agree-disagree rating scale.
- Open question: free-text answer.
Mistakes to avoid
- Twenty questions nobody finishes.
- Sending a week later.
- Ignoring negative comments.
Read customer feedback surveys and NPS and event lead capture and follow-up. Husbar's event management team runs events with built-in feedback and reporting.
Turning feedback into a better next event
Collecting feedback is only useful if it changes something. After each event, summarise the top three positives and top three issues, assign an owner to fix each issue, and track whether scores improve next time.
Share a short "you said, we did" message with attendees before the next event. It shows feedback matters and increases future response rates. For recurring events, keep core questions the same so you can compare results over time, and add one or two questions about new elements you are testing.
Questions to ask before you start
- What decisions will this feedback inform?
- Who will act on the results?
When should I send a post-event survey?+
Within 24 to 48 hours after the event.
How many questions should a post-event survey have?+
Ideally five to ten, taking under five minutes.
What is the most important question?+
Overall satisfaction or likelihood to recommend, plus one open question.
Should surveys be anonymous?+
Optional anonymity can increase honest feedback.
How do I increase response rates?+
Keep it short, send quickly and explain how feedback will be used.
Can Husbar run our event feedback?+
Yes. Email team@husbar.com.
Should I share survey results with attendees?+
A short summary of key changes builds trust and improves future responses.
Should I offer an incentive for completing surveys?+
Small incentives can raise response rates; keep them modest.
Sources
- [Qualtrics: event survey questions](https://www.qualtrics.com/experience-management/research/event-survey-questions/)
- [Bain & Company: Net Promoter System](https://www.netpromotersystem.com)
Team Husbar
Husbar Editorial
Team Husbar is the strategy, psychology and research team at Husbar, a psychology-led growth agency headquartered in Dubai. Together we have worked with 100+ brands over 10+ years.
Planning an event, exhibition or launch?
Husbar plans, books and runs events end to end, built around the leads and results you want afterwards.
Plan your event with Husbar
