How to Organise a Press Conference in Dubai
Short answer
A press conference works only when you have real news. To organise one in Dubai, confirm the announcement, choose a convenient time and venue, invite relevant English and Arabic media early, prepare a press kit with release, images and facts, brief spokespeople with key messages and likely questions, manage registration and seating, and follow up quickly with materials and interviews. For smaller news, a media briefing or individual interviews may work better.
Key takeaways
- ✓Only hold one if the news justifies it.
- ✓Invite the right journalists early.
- ✓Prepare spokespeople thoroughly.
- ✓Follow up the same day with materials.
Press conference checklist
| Item | Details |
|---|---|
| Announcement | Clear, newsworthy and confirmed |
| Timing | Weekday mornings often suit media |
| Venue | Accessible, good AV, quiet room |
| Invitations | Targeted English and Arabic media |
| Press kit | Release, images, bios, facts |
| Spokespeople | Key messages and Q&A prep |
| Follow-up | Materials, interviews, coverage tracking |
Steps
- Confirm the news and approvals.
- Choose date, time and venue.
- Build the media list.
- Send invitations and reminders.
- Prepare press kit and visuals.
- Rehearse spokespeople.
- Run the event and follow up.
Planning an event, exhibition or launch?
Husbar plans, books and runs events end to end, built around the leads and results you want afterwards.
Plan your event with HusbarWhat affects cost
- Venue and AV.
- Interpretation if needed.
- Hospitality.
- Photography and video.
- Press kit production.
- PR support.
A worked example
A Dubai healthcare company announced a new regional facility at a morning press conference with executives, a short presentation, a Q&A and interview slots. Bilingual press kits and same-day photos helped several outlets publish quickly.
How Husbar helps
Husbar organises press conferences and launch events, including media invitations, venue, production, press kits and follow-up. Our event management team can take this on end to end, or support your in-house team. book a free Growth Audit.
Questions to ask before you start
- Is this truly newsworthy?
- Which journalists cover this?
- Who will speak?
- Do we need Arabic materials?
- What visuals will media need?
Key terms
- Press kit: materials provided to journalists.
- Embargo: agreement not to publish before a set time.
- Spokesperson: person authorised to speak for the company.
Mistakes to avoid
- No real news.
- Clashing with major news events.
- Unprepared spokespeople.
- Slow follow-up.
Why one event partner beats many suppliers
Most corporate events involve a venue, production, catering, staffing, branding, photography and follow-up. When each supplier is managed separately, small gaps become big problems on the day. One accountable partner keeps the timeline, budget and quality aligned, and gives you a single point of contact from the first brief to the final report.
See how to get media coverage in Dubai, how to write a press release and event photography and videography.
When should I hold a press conference?+
For significant news that media will want to ask questions about.
What time is best for a press conference?+
Weekday mornings often suit journalists, but check news calendars.
Should I invite Arabic media?+
Yes, for wider reach; provide Arabic materials and spokespeople if possible.
What goes in a press kit?+
Press release, images, bios, fact sheet and contacts.
How long should a press conference be?+
Often 30 to 60 minutes including Q&A.
What if few journalists attend?+
Offer interviews and send materials; coverage can still follow.
Can Husbar organise our press conference?+
Yes. Email team@husbar.com.
How do I get a quote for an event in the UAE?+
Share the date, city, guest numbers, event type and budget range; a good partner will reply with options and an itemised estimate.
Does Husbar run events outside Dubai?+
Yes, across the UAE and in Saudi Arabia, including Abu Dhabi, Sharjah, Riyadh and Jeddah.
Sources
- [UAE Media Council](https://uaemc.gov.ae)
- [Dubai Media Office](https://mediaoffice.ae)
Team Husbar
Husbar Editorial
Team Husbar is the strategy, psychology and research team at Husbar, a psychology-led growth agency headquartered in Dubai. Together we have worked with 100+ brands over 10+ years.
Planning an event, exhibition or launch?
Husbar plans, books and runs events end to end, built around the leads and results you want afterwards.
Plan your event with Husbar
