UK Marketing Events This Autumn: Festival of Marketing and the Free B2B Marketing Expo
Short answer
London has two strong marketing events this autumn. The Festival of Marketing takes place on 14 October 2026 at The Brewery, with more than 60 sessions on effectiveness, AI, brand and leadership (register here). The B2B Marketing Expo runs on 18 and 19 November 2026 at ExCeL London and is free for professional visitors (register here).
Key takeaways
- ✓Festival of Marketing suits brand and marketing leaders; it is paid.
- ✓B2B Marketing Expo is free and broad, with talks and martech suppliers.
- ✓Combine either with UK client and partner meetings to justify the trip.
- ✓Bring back one change to test, not a notebook of ideas.
Which should you attend?
| Festival of Marketing | B2B Marketing Expo | |
|---|---|---|
| Date | 14 Oct 2026 | 18 to 19 Nov 2026 |
| Venue | The Brewery, City of London | ExCeL London |
| Entry | Paid | Free for professionals |
| Best for | Brand, effectiveness, leadership | B2B demand generation, martech, content |
Make the trip pay
- Book UK client, partner or supplier meetings around the event.
- Pick sessions by the problem you need to solve this quarter.
- At expos, shortlist tools before you arrive; demos are faster than sales calls.
- Write down one experiment to run when you are back, and run it.
Why one experiment beats ten ideas
Conference inspiration fades fast. Research on implementation intentions by Peter Gollwitzer shows that specific if-then plans ("when we are back, we will test X on channel Y") greatly improve follow-through compared with general intentions.
How Husbar helps
Husbar plans UK event trips for GCC and Pakistani teams: passes, travel, meetings and the follow-up plan. Plan your event with Husbar or browse upcoming events with registration links.
Frequently asked questions
When is the Festival of Marketing 2026?+
On 14 October 2026 at The Brewery in the City of London.
Is the B2B Marketing Expo free?+
Yes, it is free for professional visitors who register.
When is the B2B Marketing Expo 2026?+
On 18 and 19 November 2026 at ExCeL London.
Are there other big marketing events in Europe this autumn?+
Web Summit in Lisbon (9 to 12 November) and the Digital Marketing World Forum in Amsterdam (24 to 25 November).
Sources
- Marketing Week. Festival of Marketing 2026.
- B2B Marketing Expo. Visitor information, 2026.
- Gollwitzer, P. M. (1999). Implementation intentions. American Psychologist, 54(7).
Team Husbar
Husbar Editorial
Team Husbar is the strategy, psychology and research team at Husbar, a psychology-led growth agency headquartered in Dubai. Together we have worked with 100+ brands over 10+ years.
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