Architecture Firm Website Checklist: 15 Things That Win Bigger Projects

What each page should do

What decision makers look for

Relevant experience

Developers and clients want to see projects like theirs: same sector, scale and location. Organise projects by sector so they can find them quickly.

Thinking, not just images

Explaining the brief, the constraints and how you solved them shows how you think, which is what clients are really hiring.

Credibility

Licences, professional memberships, awards, publications and named clients (with permission) reassure larger clients.

Ease

A fast site, a clear process page and a short, specific enquiry form make it easy to take the next step.

15-point architecture website checklist

1. Homepage says who you design for (sectors, locations) in one sentence.
2. Best projects shown as case studies with brief, challenge and solution.
3. Projects filterable by sector.
4. Each project lists your role, location, scale and year.
5. Sector pages for your main project types.
6. Team page with principals, credentials and photos.
7. Awards, publications and memberships listed.
8. Process page with stages and timelines.
9. Enquiry form asking project type, location, size, timeline and budget range.
10. WhatsApp or phone contact clearly visible.
11. Site loads fast on mobile despite large images.
12. Image file names and alt text describe the project.
13. Titles and descriptions written for client searches.
14. Arabic version or summary if you target Arabic-speaking clients.
15. Analytics and enquiry tracking set up.

Original project case study template

• Project name, location, sector and year.
• The brief in the client's words.
• The challenge: site, budget, time, regulations.
• Our approach and key design decisions.
• The result: what changed for the client (with permission).
• Your role and the team involved.
• Best 8 to 12 images, plus drawings or sketches.
• Call to action: "Planning a similar project? Talk to us."

A worked example

Picture a Dubai interior design studio with a beautiful portfolio site that brings few serious enquiries. Projects are shown as image galleries with no context, and the contact form asks only for name and email. The studio rewrites its top eight projects as case studies, adds sector pages for villas, offices and hospitality, a process page and a team page with credentials, and adds project type, size and timeline to the enquiry form. Images are compressed for mobile. The studio tracks enquiries by sector and sees which pages bring them. (Illustrative example.)

Want Husbar to do this for you?

Husbar can audit your website, rewrite your projects as case studies and build pages that bring bigger enquiries. Book a free Growth Audit, or run our free 60-second website audit to see your score.

Images and speed

Design firms need big, beautiful images, but slow pages lose visitors. Serve modern formats such as WebP, size images for the screen, lazy-load galleries and test on mobile data. A fast site feels more professional.

Write for developers and private clients separately

Developers want delivery, budgets, approvals and track record; private clients want vision, trust and a smooth process. Sector pages let you speak to each in their own language.

Keep it updated

An outdated site with old projects signals a quiet studio. Add a new case study every month or two and update awards and press as they come.

How Husbar helps

Husbar builds and markets websites for architecture, interior design and fit-out firms in the UAE: case study writing, sector pages, SEO and AI search visibility, enquiry tracking and campaigns aimed at developers and high-value clients. Our architecture and design marketing team can take this on end to end, or support your team. book a free Growth Audit.

Questions to ask before you start

• Which projects best represent the work we want more of?
• Do our projects explain the thinking behind them?
• Can a developer find relevant projects in seconds?
• Does our enquiry form qualify leads?
• How fast is our site on mobile?

Key terms

• Case study: a project story with brief, challenge, solution and result.
• Sector page: a page for one type of project.
• Alt text: a description of an image for search and accessibility.
• Qualified enquiry: an enquiry that fits your services and budget.
• Core Web Vitals: Google's measures of page experience.

Mistakes to avoid

• Galleries with no project context.
• Huge uncompressed images.
• A contact form that asks nothing useful.
• No team or credentials.
• Pages that do not match how clients search.

Why design businesses need marketing that shows the work

Clients buy design and outdoor projects with their eyes first and their budget second. A portfolio that is easy to find, project stories with clear before and after, and a fast reply to every enquiry win more projects than discounts ever will.

Related reading: how to market an architecture firm, architectural photography, AI search visibility for architects and interior designers and Instagram for architects and interior designers.